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Will AI re-write creativity? What to expect from Cannes Lions 2023

Will AI re-write creativity? What to expect from Cannes Lions 2023

The business world is preparing to descend on the French Riviera for Cannes Lions 2023, where artificial intelligence is set to top the agenda. With ChatGPT already rewriting the storybook when it comes to content, what does the deepening deployment of artificial intelligence (AI) and other disruptive technology mean for the creative communications business? For...