Category: Basketball

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial...

Since losing their first match of the season, a qualifier to get into Europe’s premier club competition the EuroLeague, the Lions have won all 26 games across domestic and European basketball. They sit second in the WBBL with three games in hand on league leaders Caledonia Gladiators. Having finished top of their group, the Lions...

London Lions’ dreams of becoming the first English men’s team to reach basketball’s EuroCup final are over after a 93-85 defeat by Paris at a sold-out Copper Box Arena. Paris have won the first two legs of the best-of-three tie, having won 99-86 at home on Tuesday. The British champions led 45-39 at half-time but...

CLIFTON Moore Jr, 24, a stand-out member of Caledonia Gladiators, the professional basketball club based in East Kilbride, was given a warm welcome last week when he visited one of his sponsors, Dougall Baillie Associates, one of the largest independent engineering consultancy firms in Scotland. The Gladiators are the only Scottish team in the British Basketball League...

London Lions have called on their fans to roar them back into contention in Friday’s “do-or-die” EuroCup semi-final second leg at the Copper Box Arena. The Lions hope to join the club’s women’s team in becoming the first British sides to make a European final. To do so they must overturn a 1-0 deficit in...

The British Basketball League has agreed a rights deal with Fubo Sports that will see it streamed across the US and Canada. A selection of weekend games will be shown by the streaming platform, starting with London Lions v Sheffield Sharks on Christmas Eve and Sheffield Sharks v Manchester Giants on New Year’s Eve. The...

The British Basketball League has grand ambitions as it gets underway with a new season.  As head of marketing Joe Edwards put in his recent Broadcast Sport piece, the league wants to “revolutionise” the game in the UK, and it has begun this by transforming itself. This investment comes after 777 Partners acquired a 45%...

British Basketball League side Caledonia Gladiators feature in an eight-part docuseries that has debuted on BBC iPlayer. The series, Ballers: Ball Or Nothing, was produced by Renowned, and follows the team during the 2022/23 season, during which the Gladiators picked up the franchise’s first silverware in 20 years. It follows the club both on and...

The British Basketball League (BBL) has secured a media rights agreement for coverage of the League’s 2023/24 season with NBC Sports Regional Networks (RSN). Through the partnership, basketball fans in the San Francisco Bay Area, Chicago, and Philadelphia regions can now watch British basketball action on NBC Sports Bay Area, NBC Sports California, NBC Sports...

The British Basketball League has agreed a broadcast rights deal with Bally Sports. Bally Sports owns and operates 18 regional sports networks across the US, and each will offer two weekly British Basketball League games, scheduled for Thursday and Friday evenings. They will also be made available to stream live and on demand through the...