One of the flagship international markets for the NFL continues to showcase a growing appetite for football. TV viewing figures for Super Bowl LVIII reached 3.4 million in the UK – a whopping 48% increase on the 2023 data. That reveals just how much Brits are growing to love American football, in a year in...
Category: NFL
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Las Vegas Raiders Insider Podcast Looks at Silver and Black Smokescreens, NFL Draft Needs, and More
The Las Vegas Raiders are barrelling toward the NFL Draft and are operating with frugality but not being cheap while the National Football League’s Free Agency proceeds. General Manager Tom Telesco, Coach Antonio Pierce, Defensive Coordinator Patrick Graham, and Offensive Coordinator Luke Getsy are all actively evaluating talent that could reshape the Silver and Black...
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2024 sports events calendar: this year’s global sporting events
Here we take a look at the biggest sporting events scheduled to be held in 2024. Major events this year include the Paris Olympics and Paralympics, Uefa Euro 2024 men’s football tournament and the Solheim Cup women’s golf event. We will continue to update this page as events are confirmed. Any times stated below are...
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Louis Rees-Zammit: Former Wales rugby star signs for NFL champions Kansas City Chiefs
Former Wales rugby international Louis Rees-Zammit has signed for NFL champions Kansas City Chiefs. The former Gloucester, Wales and British and Irish Lions wing announced in January he was quitting rugby to chase his American football dream. In a video posted by the Chiefs on X, he said: “Hi Chiefs Kingdom, Louis Rees-Zammit here. X...
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New York Jets expand into Ireland as four new NFL teams join international markets
The NFL announced on Monday that the New York Jets have expanded into Ireland as part of the league’s Global Markets Program, while four new teams have entered international territories. The Global Markets Program awards NFL teams with marketing rights in certain countries outside of the United States, permitting them the ability to launch fan...
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NFL’s Global Markets Program adds four new clubs, five new markets in 2024
The National Football League announced an expansion of its Global Markets Program, with four new clubs and five new markets set to participate in 2024. The announcement was made following approval from the International Committee at the 2024 Annual Meeting in Orlando. First launched in 2022, the Global Markets Program awards NFL clubs international marketing...
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Jets Awarded Rights to Build Global Brand in Ireland
The New York Jets today have been awarded rights to expand their brand and activities for Ireland as part of NFL’s ‘Global Markets Program.’ The initiative launched by the National Football League in 2022 awards NFL clubs international marketing rights to build brand awareness and fandom internationally, through fan engagement, events, and commercial opportunities. ...
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Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico
The NFL announced today that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also...
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Jets Promoting England Flag Football League
If there was a lesson to be learned from Taylor Swift’s impact on the 2023 NFL season, it was the opportunity that the NFL had in front of it. While it certainly was not the first time the league attempted to market toward women, it had never before had the kind of opportunity Swift presented...
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Bears, Jets celebrate expansion of girls flag football league in United Kingdom
Edmunds was joined by Jets linebacker Quincy Williams and Great Britain Women’s Flag stars Ellie Thorpe, Kellie Barrett and Kate Bruinvels. “It meant a lot just having the opportunity to come out with the Bears and get behind what they’re doing,” Edmunds said, “just support the girls out there, participate and give them encouraging words...
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Bears, Jets announce expansion of UK NFL Girls Flag league ahead of International Women’s Day
The event included an NFL Flag session conducted by NFL coaches, as well as a media workshop, activities such as cornhole and shuffleboard, and an opportunity for the participants to receive their Nike-sponsored team jerseys. The second year of the league will kick off on April 15, with participation jumping from 120 girls based in...
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Jets and Bears Expand Girls NFL Flag League Ahead of International Women’s Day
Ahead of International Women’s Day, the New York Jets and the Chicago Bears have announced the expansion of the Jets and Bears NFL Girls Flag league, the first UK all-girls competition of its kind. Over 200 girls from 21 participating schools kicked off the league with a unique NFL Flag football experience at the Cherry...