IKEA has unveiled a first look at ‘The Co-Worker Game’, a virtual universe coming to Roblox on June 24th. The immersive experience gives players the opportunity to experience IKEA’s unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace.

As well as being the brand’s first foray into mainstream gaming, the virtual store will give people a chance to immerse themselves in the working world of IKEA. With a limited number of paid, virtual co-worker roles available in the game.  

Applications for roles in the virtual store open today (3rd June, 2024) and close on Sunday 16th June, with paid shifts for 10 new co-workers up for grabs. Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world.   

Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, explore and experience the virtual world of IKEA on Roblox.They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organise the space – say hello to HEMNES heaven. All with the chance to win exclusive IKEA UGCs.