The solution is set to provide customers with more relevant searches. Credit: Amazon UK. Amazon has announced the UK launch of Rufus, a generative AI-powered conversational shopping assistant designed to revolutionise the online shopping experience. Rufus is now available in beta to a select group of UK customers on the Amazon mobile app, with plans...
Tag: ecommerce
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1 in 4 Consumers Want to Be Entertained While Shopping
With consumers growing accustomed to the constant stimulation of digital multitasking, many shoppers are finding that the act of purchasing is not enough to keep them entertained. By the Numbers The “How Connected Devices Enable Multitasking Among Digital-First Consumers” edition of the PYMNTS Intelligence “How We Will Pay” study drew from a survey of more...
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Jingle All the Year: The Connected Economy Transforms Christmas in July
Amid the sun-soaked days of July, a surprising holiday has taken gained popularity over the last 90 years: Christmas in July. Once one summer camp’s whimsical tradition, it has become a more widespread phenomenon, with eCommerce merchants and digital streaming platforms taking advantage of the opportunity to win connected consumers’ engagement by harnessing their year-round...
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UK Consumers Love to Shop From the Comfort of Their Homes
Shoppers in the United Kingdom love eCommerce, disproportionately preferring to make purchases online without engaging with physical stores, PYMNTS Intelligence reveals. By the Numbers The PYMNTS Intelligence study “2024 Global Digital Shopping Index: U.K. Edition,” commissioned by Visa Acceptance Solutions, drew from a survey of 2,200 U.K. consumers to understand recent trends in U.K. consumer behavior...
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UK Store Closures Put Spotlight on Digital Shoppers
One of the U.K.’s oldest retailers, Marks and Spencer (M&S) announced last week it plans to shutter 110 stores during the next five years. This news comes only weeks after reports that the British division of The Body Shop was closing nearly half of its 198 U.K.-based stores and reducing its headcount by 40 percent....