Home » What channel is the Super Bowl on in UK? 49ers vs Chiefs TV schedule, live stream for Super Bowl 2024 | Sporting News United Kingdom

What channel is the Super Bowl on in UK? 49ers vs Chiefs TV schedule, live stream for Super Bowl 2024 | Sporting News United Kingdom


The Kansas City Chiefs and San Francisco 49ers meet in Super Bowl 58 on Sunday in the most highly-anticipated and deciding match of the 2023 NFL season. A 3:30 p.m. kick-off at Allegiant Stadium; that translates to an 11:30 p.m. start time for UK viewers!

The game is a rematch of Super Bowl 54 in early 2020, when the Chiefs beat the 49ers 31-20, in Miami, and a fourth Super Bowl in just five seasons for the Chiefs, who defeated Baltimore Ravens 17-10 in their AFC Championship Game last week. Star quarterback Patrick Mahomes could etch his name further into NFL history with a third Super Bowl title, with coach Andy Reid also on the brink of three Lombardi trophies.

Mahomes is currently tied with Terry Bradshaw, Peyton Manning and John Elway for the third most postseason wins for any quarterback in NFL history with 14, and would be just one behind Joe Montana’s 16 with victory in Vegas on Sunday night.

Chiefs tight-end Travis Kelce completed 11 catches on 11 targets for 116 yards and a touchdown against the Ravens, with his 156 overall a new record for career catches in NFL postseason history. Kansas City have really aimed up in defence too during the playoffs, conceding just 13.7 points per game in their three successive victories over Miami, Buffalo and Baltimore.


The 49ers came back from a whopping 17 points down to defeat Detroit Lions 34-31 in their NFC Championship Game last weekend, after finishing the regular season with a 12-5 record. Coach Kyle Shanahan is looking for his first Super Bowl title at the second attempt in five years, after the Californian franchise were defeated by the Chiefs back in 2020.

Quarterback Brock Purdy has been solid throughout the postseason and will take to the Super Bowl field for the first time. Running back Christian McCaffrey is only the third player in NFL history to register 50 or more yards from scrimmage, and one or more touchdowns in each of his first six career playoff games.

So, it comes down to two evenly-matched sides playing for the biggest prize of all, with plenty of recent history between the Chiefs and 49ers. Can all-conquering Kansas retain the title and condemn San Francisco to a second Super Bowl defeat in five seasons, or is it the 49ers’ time to exact revenge for 2020 and win their first title since 1994?

What channel is the Super Bowl on in the UK?

  • TV channel: ITV 1, Sky Sports Main Event
  • Live stream: DAZN NFL Game Pass, ITV X, Sky Go, Now TV

The NFL’s popularity on the UK sporting scene nowadays is highlighted by the fact that several channels and platforms across TV, radio and streaming have all secured the rights to broadcast this Sunday’s championship game.

Between them, Sky, ITV and DAZN have UK viewers more than covered when it comes to wall-to-wall broadcasting of Super Bowl 58, with all three showing the match, build-up and highlights live on both their terrestrial and streaming services.


Super Bowl 2024 TV coverage

  • ITV1
  • Sky Sports Main Event

If you’d prefer to watch the Super Bowl on terrestrial UK TV rather than purchase an NFL Game Pass with DAZN, you can do so via either ITV1’s free-to-air coverage, or on Sky Sports Main Event.

Both channels are providing previews in the hours leading up to the 11:30 p.m. (GMT) kick-off, though due to neither ITV nor Sky having the same global rights as DAZN, you won’t be able to watch the US-exclusive ads or half-time show on these channels.

Super Bowl 2024 streaming options

  • DAZN: UK viewers can purchase an NFL Game Pass from DAZN for just £0.99
  • ITVX
  • Sky Go
  • NOW TV
  • YouTube TV

There are several streaming options for UK viewers to catch all the Super Bowl action, with DAZN’s NFL Game Pass your best bet for wall-to-wall coverage at Allegiant Stadium. Fans choosing DAZN can enjoy American coverage and commentary, including the highly anticipated US commercials and half-time show, all for just £0.99!

ITVX are showing ITV1’s coverage for free via their streaming service, while subscribers to Sky Go and NOW TV will get access to Sky Sports’ main broadcast of the event. The NFL’s official YouTube channel will be posting highlight clips throughout and after the conclusion of the match.

Super Bowl 2024 radio stations

While free-to-air TV broadcasting in the UK will be provided by ITV and free streaming via ITVX, live radio commentary of the Super Bowl will be provided by the BBC 5 Live NFL team. 5 Live Sport are hosting a preview show at 9 p.m. GMT on Friday, February 9, before beginning their live coverage of the game itself from 11 p.m. on Sunday night. 

Following the conclusion of the match, which won’t include the advertisements or the half-time performance from Allegiant Stadium, a full replay of the radio coverage will be added to the BBC Sounds library at a later date.